New directions - 29th Aug 2012

Following the recent acquisition by the Thule Group of the rights to the Freeload rack system for bikes, our current range of products will be re-branded Thule and be available through the world-class Swedish active lifestyle company's global distribution and sales networks.

The new Thule rack system and and extended range of load carrying products, bags and panniers will be launched at Eurobike being held at Friedrichshafen in Germany on August 29 2012.

Here at Freeload we will continue to focus on our core business of design innovation from our Dunedin, New Zealand base as we plan, develop and introduce further product breakthroughs to the bike industry and the wider outdoor lifestyle sector, from within the current development pipeline and into the future.

The Freeload team, Pat, Tim, Gary and Mike would like to thank all of its customers, dealers, distributors and riders who have supported our business since launching the racks in 2010. We are excited by this transition for Freeload and confident that the rack system is in safe hands with Thule, who plan to make it a truly global product system along with their new bags, panniers and other accessories, and will continue to provide great supply, service and support for the rack from here on in.

The Freeload brand and website will remain alive and we look forward to working with you again in the future. Keep watching this space for new developments, keep the stories coming and keep talking to us if you have any interesting product opportunities out there you need a hand to develop!

The Freeload Team,
Dunedin, NZ

Click here to go to the Thule Group website

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